Privacy policy

Last updated: January 9, 2026

2BestFriends (“we”, “us”, or “our”) operates this store and website to provide you with a curated shopping experience (the "Services"). 2BestFriends is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information. By using the Services, you acknowledge the collection, use, and disclosure of your information as described herein.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from 2BestFriends or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

1. Personal Information We Collect

We collect personal information that identifies or can reasonably be linked to you. This includes:

Contact details: Including your name, billing address, shipping address, and email address.

Financial information: Including payment card information, transaction details, and payment confirmations.

Account information: Including your username, password, and security preferences.

Transaction information: Including the items you view, put in your cart, or purchase/return.

Device information: Including information about your device, browser, IP address, and network connection.

Hashed Identifiers: To improve ad matching, we collect and share securely hashed versions of your email, phone number, and location with third-party advertising partners.

2. How We Use Your Personal Information

We use your information to:

Fulfill Orders: Process payments, arrange for shipping via our fulfillment partners, and provide order confirmations.

Marketing & Ad Optimization: Show targeted advertisements and measure their effectiveness through ad attribution.

Enhanced Matching: Use hashed data to match your activity on our site with social media profiles for more relevant advertising.

Security: Detect and investigate fraudulent or malicious activity.

Customer Support: Respond to your inquiries via email.

3. Disclosure of Personal Information

In certain circumstances, we disclose your personal information to third parties for legitimate purposes:

With Shopify: To power our store and process data on our behalf.

With Meta (Facebook & Instagram): We use Meta Business Tools, including the Meta Pixel and the Conversions API, to share information about your actions on our site. This data is sent directly from our servers to Meta’s servers to ensure accurate ad tracking and attribution, even if browser-based ad blockers are active.

With Fulfillment Partners: We share your name, shipping address, and order details with our third-party fulfillment and logistics partners to ship your orders directly from the manufacturer to your address.

With Payment Processors: To securely handle your financial transactions.

Legal Obligations: To comply with applicable laws or respond to valid legal processes.

4. International Transfers

As we utilize international fulfillment partners to provide our products, your personal information may be transferred to, stored, and processed in countries outside of your residence, including China and the United States.

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs) to ensure your data remains protected.

5. Your Rights and Choices

Depending on your location, you may have rights to access, delete, or correct your data.

Right to Opt-Out: You may direct us not to "sell" or "share" your information for targeted advertising.

Meta Preferences: You can also manage how your data is used for advertising by visiting your Facebook Ad Settings or using the "Your privacy choices" link in our footer.

6. Security and Retention

We implement security measures to protect your information, though no system is impenetrable. We retain your personal information only as long as necessary to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

7. Children's Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will post the revised policy on this website and update the "Last updated" date.

9. Contact

If you have questions about our privacy practices or wish to exercise your rights, please contact us via email at:

Email: support@2bestfriends.com